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Program for Owner-Managers

Development Strategies

NEXT INFORMATION SESSION
Barcelona, February, 13
, 19.30h. » online register

Location
ESADE Business School
Edificio 3. Avda. Esplugues, 92-96

More information
cristina.duarte@esade.edu Tel.+34 932 804 008

When finishing the program, participants will have developed a global vision in the long term of where they want to take their companies and of what it is basic to reach the success. Besides they will have a Company Plan that will include the description, evaluation and appraisal of the performances and means necessary to reach their goals. 

  • Studying the concepts and tools of management that every manager should know how to apply, with special emphasis on the integration of general management. 
     
  • Broadening the scope of students’ knowledge and their ability to implement it using management and interpersonal skills.
     
  • Training heads of family businesses in management and spurring their development by drawing up a business plan.

This programme is designed for people with at least four years’ experience in a decision-making post. Therefore, it targets four groups in particular: 

  • Founders who want to keep learning and revitalise their companies.
     
  • Managers and owners with a minimum of three years decision-making experience, specifically: managing directors/presidents of family-owned companies.
     
  • Stockholders/partners that require training to develop their responsibilities as board members, advisors, etc.
     
  • Designated successors with management responsibility in the family business.
El programa tiene un carácter integrador y estudia las diferentes áreas de la empresa desde la
perspectiva de la dirección general:

  • Planificación estratégica en la empresa
     
  • Entorno económico
     
  • Gestión y gobierno de la empresa familiar
     
  • Marketing estratégico
     
  • Marketing relacional
     
  • Estrategias de comercialización
     
  • Gestión de la innovación tecnológica, la calidad y los recursos productivos
     
  • Gestión de recursos humanos y organización
     
  • Gestión financiera
     
  • Control de gestión y cuadro de mando integral
     
  • Desarrollo de habilidades directivas: trabajo en equipo (outdoor training)
     
  • Marco legal
     
  • Sistemas de información
     
  • Valoración de empresas
     
  • Desarrollo de habilidades directivas: negociación, liderazgo y trabajo en equipo
     
  • Desarrollo de habilidades directivas: hablar en público, presentaciones eficaces
     
  • Implementación del Plan de Empresa
     
  • Gobierno de la Empresa Familiar

METHODOLOGY ADAPTED TO NEEDS

ESADE Business School’s Executive Education programmes are an open forum of ideas and knowledge in which each participant is an active protagonist in the learning process. Our methodology poses a constant challenge to preconceived ideas and traditional educational processes.

Our research in this area, as well as the experience we have accumulated over the years, has shown us that there is no single methodology. In each case, the appropriate methodology depends on the objectives of each programme, the skills it seeks to exercise, and the attitudes and behaviour that it aims to promote.

DYNAMIC LEARNING

Amongst other methods, classroom-based training is delivered through participatory classes, group work, presentations and virtual simulations. As a result, participants can present and discuss the company’s key management concepts and design its development strategy.

Simulation games. Through simulation games, students will participate in managerial integration exercises.
 
Business plan.
In this programme, we seek to strike a balance between reflection and training, with a focus on the fundamental aspects of general management. We do this by emphasising the practical application the concepts covered and getting each student to include all of these aspects in a business plan. This exercise is complemented by individual tutoring sessions with faculty members.

Non-classroom learning is delivered through outdoor training activities, which offer personal and group learning and development beyond the conventional boundaries of the classroom. These activities often present real challenges to be resolved through physical, manual and organisation skills, in addition to foresight, leadership and teamwork. In outdoor training activities, faculty take on the role of facilitators and expert observers of the participants’ behaviour .

Date     Tuition Location
From March 16 to June 23, 2012

15.980 €

Barcelona

Program Director Barcelona

Ignacio Mur Torné

ignacio.mur@esade.edu

see CV

Barcelona

Cristina Duarte Sánchez, Product Manager

cristina.duarte@esade.edu

Gisela Guevara Pou, Program Manager

gisela.guevara@esade.edu

Apply on line
PROGRAM FINDER